“Bike shops come and gone in Cromwell, but none had lasted, and we saw that as an opportunity,” says Duncan. “We had already made a name for ourselves down the road with our bike shop in Clyde, and we brought that good will and reputation with us when we set up here in Cromwell. We also picked up a new brand of bike – Specialized, which is a really strong brand to be associated with – and that’s given us another string to our bow. So now, between the two stores, we have Specialized, Trek, Scott, Avanti, and Merida, which gives us very good brand protection. It’s inevitable that other bike stores will eventually pop up in Cromwell, but we’re the first, and we put everything on the line to make it happen.”
Walking into his Cromwell shop, you immediately know you’re in a proper cycle shop, not just a showroom full of shiny new bikes. Of course, there are still rows of shiny new bikes from all the top brands, but Bike It Now is also a working bike shop, with a workshop, run by full-time mechanic, Andy McDonald, who has an encyclopaedic knowledge of the area’s cycle trails and is also on the committee of the newly formed Cromwell Mountain Bike Club.
Between Duncan and Andy, they have all the bases covered, so who better to ask about all-things-cycling in the Cromwell area.
Duncan’s bike hire business in Cromwell is based out of the Forage Information Centre & Café, part of The Gate tourist centre alongside the highway. “We’ve got a great relationship with Glenn at The Gate. He approached us, saying he wanted a local bike company to be involved, not someone from Queenstown or Wanaka. He’s got his finger on the pulse of what’s going on around here, so it’s great to be involved with his operation.”
“For us, it was a no brainer. We provide and maintain all the bikes, and they rent them out through their hub. Good local businesses are helping each other. Looking to the future, when we have tour groups come through, we can sit them down at the café and buy them a coffee or something to eat, as we take them through their day-by-day itinerary, their accommodation, the route and the equipment.”